Founded by Michelle Varinata, the journalist turned entrepreneur, it was inspired by her late maternal grandmother who loved to sew. 

Growing up around secondhand bazaar sales and homemade clothes from her grandma, it influenced Michelle to look to vintage as a source of reference for style inspiration when it used to be stigmatized in SEA for being "unhip" or "gross". 

With a mission to close the gap between old and new; work and party; readymade and handmade, Michelle felt the desire to show that we are all multifaceted creatures who can express ourselves through customized style.