Our Story

Founded by Michelle Varinata, the journalist turned entrepreneur, it was inspired by her late maternal grandmother who loved to sew and flip through fashion show catalogs.

Growing up around secondhand bazaar sales, tabloids, blogs, fashion magazines, teen movies and homemade clothes from her grandma, it influenced Michelle to form her own aesthetic that blends high fashion with celebrity street style.

Carrying an array of runway-ready archives from Europe’s top luxury designers to Hollywood’s most popular 2000s/2010s “It” brands alongside custom made apparel from Singapore and Indonesia, Soeng Signature is that haven for you to be your own muse.